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Face and lip products remain key drivers as customers purchase foundation, concealer, lip glosses, and lip liners.
April 25, 2025
By: Rachel Klemovitch
Assistant Editor
Daash Intelligence reported that makeup remains the largest driver of prestige beauty sales, accounting for 44% of the market.
While overall prestige beauty is trending down (-6% YoY), categories like fragrance (+8%) and wellness, including vitamins/minerals/supplements (+18%), are seeing growth.
In the makeup category, the face segment remains the top contributor at 44% of prestige makeup.
Foundation, concealers, and blush account for 28% of prestige makeup sales.
In the lip category, lipstick, gloss, and lip liners contribute to 11% of sales.
New Report Shows Haircare & Makeup Underperform
Photo: Dmytro Buianskyi/ Shutterstock.com
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